Marketing and Communication

Microgénesis’ Marketing and Communication Unit has the fundamental mission of developing and implementing strategies, plans and solutions which provide effective and “creative” responses to the communication and promotion needs of our clients, as well as their products and services.

We are specialists in Communication and Cultural Promotion in digital environments. We are backed by eight years of experience and numerous campaigns and projects carried out successfully ever since we came into existence. This makes us a highly specialized Business Unit well-positioned within our target audience.

Services

The Marketing and Communication Unit provides each client with integrated solutions based on procedures and actions designed to communication in the traditional and digital media effectively.

These integrated solutions are the result of the customized application of our catalogue of services:

Development of Communication Strategies: We design and implement communication strategies based on the analysis of client needs and the reality of their target market. The purpose of the strategies is to achieve the communication objectives proposed by the client.

Design and Production: We create and execute the communication and supporting items necessary to implement and convey the messages of the campaigns.

Websites
EPKs (Electronic Press Kits)
Digital Advertising Formats: E-flyers, TV and radio advertisements, Banners
TV and Digital Radio Interviews and Reports. Videos.
Graphic Materials and Stationery
Merchandising

Positioning: We work through direct relations established with the media and the main promotional showcases, placing the messages products or services of our clients in the best positions and promotional spaces. In the digital environment, we offer customized, automated indexing services in search engines.

Dissemination: We promote the dissemination of the messages to be conveyed through digital, traditional, general and specific channels, which bring together the target group.

Advertising Campaign in the Traditional and Digital Media
Promotion in Social Networks: YouTube, Google Videos, Myspace, etc.
Promotion on General and Specialized Websites

Press Office: We carry out and coordinate the dissemination of messages through actions in the press and direct public relations with the media.

Drafting press releases
Digital mailing to the target group
Digital mailing to the media

Community: We develop, design and maintain spaces for interaction between the target for a product/service: bulletin boards, forums, blogs, etc., so as to create the greatest relationship and foment the strengthening of the relationships created with them.

Promotions, sponsorships and contests: We design and produce supporting actions simultaneous with the communication campaigns which especially encourage the target’s participation in the proposed communication.